You can heighten awareness of walking programs by developing a marketing campaign which uses positive and repetitious messaging for your target audiences. There are a number of resources available for you to successfully market and promote your walking programs or events.
For example, get your message out about your programs and events using the Marketing Action Plan (M.A.P.) and accompanying adaptable tools and templates which use the theme “Active Is What You Make It”. Visit www.physicalactivitystrategy.ca/index.php/community-based-awareness to view available M.A.P. resources and templates.