Promotion is a vital part of any successful walking program. Successful promotion can

• Increase attendance at events
• Increase participation and support of your programs
• Increase commitment to active living
• Attract new people to your events and programs

Working with the media is a great way to spread the word about your program and promote physical activity. There a number of ways to engage your local media.

• Create backgrounders, fact sheets, images or news releases
• Develop public service announcements
• Organize a news conference
• Participate in a media interview
• Host an event

Here are some other great ways to promote your walking program:

• Host a walking program kick-off!
• Recognize community members or walk leaders who participated and assisted in the walking program. Profile them around your community.
• Encourage story submissions from community members of how being physical activity has improved their life.
• Provide incentives or prizes for participation (partner with local businesses)
• Contact your local newspaper or radio and highlight your program successes.